Platform & Online Brand Building For Authors, Coaches & Experts
Social Media & Online Marketing
As an author, one of the most important things you can do (aside from writing your book, naturally) is to build your online audience, your raving fans and customers – your PLATFORM.
This is the magic word that publishers and agents want to hear and it’s the number one thing that will get you a book deal with a major publishing house. When I had my initial meeting with the Hay House MD, editor and head PR person, the first things they ask are – do you have a website subscriber list? How big is it? What’s your social media following? Do you create regular online content?
I was able to answer a resounding ‘YES!’ to all of their questions and lo and behold, I landed a book deal with a nice advance. To give you some perspective on the competition – they receive around 30,000 book proposals a year and they take on a mere 10 per year – mine is one of them.
I got my book deal, not because my book is the best thing they’ve ever read but because of my strong online platform and brand.
Now my book is very good and it’s in a very important and growing field of health, BUT let me ask you this – are Katy Price (AKA Jordan) or Paris Hilton excellent writers? NO – they had their books ghost written. But yet they are best-selling authors because of their super-strong PLATFORM.
As a coach or an expert, the same thing applies – in order to get media coverage, more clients, to effortlessly rise above and out of the pool of competition and to be able to charge more for your services and products, you need a platform and strong brand.
However, most do NOT have a social media strategy. They are NOT producing regular website posts. They are NOT creating weekly engaging content that will build a loyal following and compel people to share with their network and contact. They are missing out on reaching a large part of their market and not keeping their current audience engaged. –
Ok, you get the message.
Well here’s where I can help you…
I have been in online business and growing my platform and brand since 2008 and in 2009 I expanded my business, iBrand Boost, to take on select expert clients to do the same for them. Clients I’ve worked with include many authors, multi-award winning technology companies turning over 7 figures per month, chiropractors, coaches, event organisers, fitness gurus and TV personalities. I am known as an ‘expert’s expert’ in online marketing and brand building.
In short, I can help you build your strong online brand and platform that will be a major factor in getting you the book deal you dream of, the authority and visibility you deserve, the number and type of clients you want and the level of income you know you’re worth.
You’re in safe hands and here’s what I’d like to do for you with my Platform & Online Brand Building For Authors, Coaches & Experts done-for-you services package…
- Consultation Call: 1-1 Skype or phone call with me, Laura Wilson, to establish where you are, your goals and the priorities for your online marketing. (Value £200)
- Benefits: Laura’s 7 years of expertise in online marketing and platform building will be invaluable in setting a clear path for you to move forward in the best way for maximum brand boosting, engagement and profitability.
- Keyword Audit: Full keyword research done to establish the key phrases most searched for in your niche and to base your content (articles, blog posts, FB updates, images, videos) around. (Value £300)
- Benefits: Gives you best chance of being ranked in Google and other search engines and social media platforms to bring you in more website visitors. Also ensures you are creating content that your audience wants to know about.
- Social Media Profiles Established & Optimised: Profiles set up for you on Facebook (business page), Twitter, YouTube and Instagram. We will create bespoke cover graphic images for each profile with as many revisions as you like to get it exactly how you want it to look. We will optimise each profile for maximum search results and traffic generation. (Value £600)
- Benefits: Social media is an integral part of your online platform and marketing but unfortunately most businesses get it wrong. We have successfully been doing social media marketing since 2008 and have built profiles for our clients from zero into the 10,000s. We know how to set you up properly to maximize engagement and conversion from social media fan to website visitor and customer. If you are looking to establish yourself as a credible expert and go to person in your field or want to secure a book deal with a major publisher, you need a strong social media presence, which we will help you achieve.
- Website Review: Full website audit and recommendations to maximise your site’s profitability, based upon our acclaimed 10-Point Website Checklist For Business Owners. (Value £500)
- Benefits: This can literally save you and make you £1000s extra per month. The recommendations are based upon 10 specific elements that have been proven over 1000s of data points to increase website engagement and sales. The review will give you the best chance of making money directly from your website on autopilot. This is gold dust.
- Complimentary copy of ‘The Website Profits Report: A 10-Point Checklist for Business Owners’: My 67-page report has had rave reviews from other entrepreneurs and website owners and can really help you get your website working effectively for you and your brand and making you money. (Value £99)
- Benefits: Leverage of my years of online marketing and working with clients to maximise website profitability. Apply the 10 things in the report and you’ll save £1000s and likely make at least £5,000 extra directly from your website. Give it to your web designer to make sure your site is engaging and influential, as well as well-designed and visually appealing.
Complimentary Extras If Needed:
- Autoreponder/List Building Software: Set up and integration of a third party autorepsonder service like Aweber, MailChimp or Constant Contact with your WordPress website. (Value £100)
- Benefits: An autoresponder helps you to build your database – THE MOST IMPORTANT element of building your platform and your online business by far. If you use your own web host to send out build e-mail to your contacts you will run into trouble – your e-mails will likely be delivered to your recipient’s spam folder and your hosting company will shut you down. In order to build and speak to your audience of 100s, then 1000s then 10,000s, you need a reliable 3rd party service.
Total value of all above: £1,799
Monthly Content Marketing (3 month package)
- Articles & Website Content: 4 unique articles/website pages/blog posts/press releases written per month and uploaded to your website or a press release site and syndicated widely – after being fully approved and finalised by you. (Value £960).
- Benefits: Takes the pressure off of you to constantly come up with and write new content. It will take you 10 minutes to review and add some personal input into the article, as opposed to 3 hours to research, write and upload the article yourself.
- Infographic/Meme Creation & Instagram Marketing: 8 unique, colourful, high-quality eye-catching infographics/photo images and captions created per month and uploaded to your Instagram account, optimised with caption and hashtags and syndicated with Facebook. The image posts are all planned, scheduled and sent out by us, to take the hassle from you. (Value £1440)
- Benefits: Images are great ways to represent your website content in a visually appealing and shareable format – many go viral and can attract you a lot of new social media followers and website visitors and some of those will convert to new paying clients. Instagram is the best place to post images, infographics and memes to maximise their visibility and your brand.
- Facebook Marketing: 20 unique and brand-boosting status updates/posts per month to your business page and engagement with your audience (liking and replying to comments and messages, if desired). We plan, schedule and post for you, taking the hassle out of your Facebook marketing. (Value £300)
- Benefits: Facebook is the largest social network and it’s very important to have a strong brand presence and loyal following there, since your existing and potential clients are there all day, every day. Our daily posts will complement your own posts (if you want to post too, but you don’t have to) and will emulate your ‘voice’, meet your audience where they are, engage them, encourage them to share and like your content and to go to your website – where you can convert them into buying customers.
- Twitter Marketing: 20 unique and brand-boosting Tweets per month to your profile and engagement with your followers (replying and retweeting, if desired) (Value £300)
- Benefits: Like Facebook, Twitter is one of the largest social networks and it’s important to have a strong brand presence and loyal following there. Our daily tweets will complement your own tweets, meet your audience where they are, engage them, encourage them to retweet your content and to go to your website – where you can convert them into buying customers.
Every 3 Months:
- Facebook/Instagram Special Promotion, Offer or Contest: We will craft a special promotion, contest or offer on your Facebook and Instagram profiles whereby people who share and like your page and images have the chance to win a prize, as determined by you (Value £500).
- Benefits: Promotions and contests can greatly increase likes, shares, website subscribers and sales in a short period of time. They keep your profiles interesting and can help your brand get much more exposure.
Testimonials From Happy Clients
Initial set up (value £1,799) plus 3x monthly content marketing (value £3,500) = Total Value of £5,299
For next 3 people, all inclusive only
3-Month Package, £2,950
Or get a considerable discount by going with an annual plan, worth £16,868
Annual Package, just £7,950
Imagine how much more time you’ll have without the technical burdens of having to do EVERYTHING yourself. Make your life easier and grow your brand with all your online marketing done for you by me and my small team of true experts in this field. Leaving you to shine as the EXPERT IN YOUR FIELD.
WordPress website set up: from £997. Check out our web design package here.
Membership site set-up with Digital Access Pass: £797
YouTube interview recorded with you and turned into 10 optimised videos: £1497
Animated Explainer video – scripted, professional voiceover and animation to perfectly and succinctly explain your brand. Delivered in HD video format: £1497
To get started, please e-mail me/send a contact message by clicking the button below. We will arrange a time to have have a short call to discuss your needs and when you are ready to get started, I will send you an invoice for our agreed work – 50% is to be paid upfront and the rest is to be paid in equal payments every 30 days over the duration of the package. Feel free to e-mail me at laura[at]laurawilsononline.com with any questions or queries.
Thanks and I very much look forward to speaking and working with you.
Owner and Founder of iBrand Boost and Hay House published author
P.S. The packages are for either 3 months or 12 months – many of my happy customers opt for the annual package with the huge savings it offers but you are welcome to renew on a 3 monthly basis if you wish, after the first 3 months.
P.P.S. I have a small expert team and we work with you directly 1-1, so I can’t take on too many clients. At this point in time, I only have space for 3 more clients and the packages usually sell out when I offer them. So if you want to take advantage of this offer, please act quickly!