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Mobile Marketing: 3 Ways to Make Your Website Mobile-Friendly

Mobile marketing is hot news. As the online marketing consultant and service provider for a world leader in the mobile marketing ad billing space, txtNation, I know first hand how mobile is exploding and the importance of making our online content mobile-friendly.

There’s nothing worse than trying to access a website from your smartphone and it being tiny and having to pinch and scroll endlessly to navigate around it.

Google stats show that 47% of visitors will never return to your site again if it’s not mobile-friendly.

Let’s look at what this means – all that time, money and resources that you’re spending on getting people to your website it instantly wasted because your it’s just not mobile-accessible.

Luckily for us, there’s a few simple solutions to this challenge.

1. Use the WordPress Plugin WP-Touch

There is a free and premium version and you just install it into your WordPress website, like you would any other plugin. (If you’re not on WordPress or wondering why I always mention using WordPress, see my separate post ‘Why WordPress?’) It’s super-simple to use and instantly changes your site to a mobile-friendly interface when on your phone. It’s very cool.

2. Use a Separate m.yoursite.com Sub-Domain

I’d only recommend this for big corporates really, it can be costly and it means that in effect you have a whole separate, scaled down site on a subdomain of your site, which can have its advantages. For example, you can select only the most important aspects of your site to show on the mobile version. You therefore need a separate CMS and the content is separate. Not really for small businesses and solopreneurs but a good option for bigger businesses. A service like Duda Mobile is a good recommendation if you’re going down this route.

3. Use a Responsive Design

Responsive resizing websites are the way forward in my view. They mean that you can make your website once and it will automatically rescale down to tablet or mobile size, depending on the device it’s being accessed on. There are many premium WordPress themes out there that are responsive design so you can have a mobile friendly site for a matter of less than $100.

I received a personal e-mail from James Dyson, creator of the super, super WordPress theme Optimizepress (that I use on the majority of my sites) last week to say that Optimizepress 2.0 will be responsive in its design and he’ll send me a free copy once the beta version’s finalised, exciting! So, depending on when you’re reading this post, I may well have already implemented a new responsive platform on my site with Optimizepress (go ahead, check it out on your mobile or tablet if you’re not on it already).

The only possible downsides to responsive design are that it’s built using HTML5, which is not yet fully an industry standard in web design, bit it looks like it will be. Also, check your site loading time, I’ve heard of some instances where responsive sites can be slower – this may have to do with a plugin clash though, not necessarily the design in isolation.

Let me ask you, are you reading this on a mobile, desktop or tablet? Leave me a quick comment


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