It’s been some time now since Google first introduced its Panda & Penguin algorithm updates that shook up search engine optimization (SEO) somewhat. More recently the Hummingbird algorithm update has been rolled out.
If you don’t know what these updates mean, in a nutshell, they were put in place to devalue and downgrade the rankings of websites that were thin on valuable content and not providing a great user experience – i.e. irrelevant content, bad site architecture and spammy ads and also those sites that had a lot of manufactured backlinks – falsely buoying up rankings.
Of course, backlinking used to be a white/grey-hat SEO tactic that worked. Now, not so much. Please be VERY careful with creating your own backlinks, this can now do more harm than good.
So, does this mean that SEO is dead? No. It’s just shifted and you need to shift your approach too. Follow my four rules of the new SEO in the infographic below and you’ll do just fine. Why? Because they are based on PRINCIPLES that ave always and will always work, as opposed to quick-results TACTICS that come in and out of favour.
If you want to find out more about current SEO best-practices and have good training and tools to use in your business, check out SEO Book.
Let me know in the comments how you’ve changed your approach in the past year or so – have you seen any downgrade in your site’s rankings? Are you focusing more on content than backlinks now? I’d like to hear your thoughts.
Embed this infographic on your website: Click the code below to highlight, copy and then paste it in your web page as HTML code. Your audience will thank you for it.