Social media is another way to talk to current and potential customers. Like the phone on your desk, or e-mail. Everyone uses these tools to do their jobs. It’s part of the routine.
When done effectively, social media marketing will:
• Increase customer base
• Generate leads • Drive sales
• Build awareness
• Make money from your content
• Establish thought leadership
• Educate customers
• Inform product development
• Reach new channels of customers
• Improve internal communication
Social media is rapidly becoming the same thing: A tool, not a technique. Your social media manager’s job is not to take the job of online communications away from you full stop, but to help you use it to better communicate and help customers and build your online presence and business brand.
A social media strategy, and a person to drive it, are no longer optional. Nor is getting every single customer-facing person at your company comfortable using the most common channels, like Twitter.